Advertising and web assets created to support launch in late 2018.
| 2016-2017 |
Completed during tenure at Matter, SF
| 2019 |
SXSW honorable mention
| 2019 |
Red dot award winner
W H A T
The Monarch Platform is a revolutionary flexible endoscopic technology
that holds promise to fight lung cancer by allowing physicians to diagnose and then treat hard to reach, small peripheral nodules earlier and with greater precision than ever before.
ENDOSCOPY | is a procedure used in medicine to look inside the body. The endoscopy procedure uses an endoscope to examine the interior of a hollow organ or cavity of the body. Unlike many other medical imaging techniques, endoscopes are inserted directly into the organ.
LEFT | Interface development. Clip shows the view of inset endoscopy tool as it moves carefully within the patient's bronchial airways
LEFT | micro armatures within endoscopy tool highlighting dexterity of instruments on practice CNC model
T A S K
When collaborating with Auris Health to achieve their goals for the platform, we drew on our experience in industrial design, design for manufacturing, user experience, UI, visual design and high-fidelity prototyping. The result was a surgical system unified by a consistent, intuitive physical and digital interface.
The system consists of the Monarch tower, cart, physical controller, and a digital UI that combines traditional endoscopic views with computer-assisted navigation based on 3D models of the patient’s own lung anatomy.
PICTURED | DLS (design language system document) excerpts. Language progressing embraces and highlights key interaction points for physicians during normal usage.
PICTURED | Physician 80/20 model testing & in progress manufactured parts at Auris facilities in Santa Clara, CA. Numerous interactive cycles with core stakeholders refined usability of system.
PICTURED | Early concept iteration illustrating system in context of operating room setting. High level assessment of driving touchpoints to validate interaction opportunities.
© 2021 Jonathan (JJ) Mendoza
CREATIVE DIRECTION
DESIGN LANGUAGE SYSTEM DEV
DESIGN FOR MANUFACTURING
ITERATIVE CYCLE TESTING & MOCKUP